| 000 | 00756nam a22002657a 4500 | ||
|---|---|---|---|
| 001 | 000056225 | ||
| 003 | AR-MoUNM | ||
| 005 | 20220720160712.0 | ||
| 008 | 090620s2003 sp ||||| |||| 00| 0 spa d | ||
| 020 | _a8497322347 | ||
| 040 |
_aUNE _cBC _dAR-MoUNM |
||
| 041 | _aspa | ||
| 082 | 0 |
_a658.8 _bRANDALL 188 _220 |
|
| 100 | 1 |
_922470 _aRandall, Geoffrey, _d1938- |
|
| 245 | 1 | 0 |
_aPrincipios de marketing / _cGeoffrey Randall. |
| 250 | _a2a ed. | ||
| 260 |
_aMadrid : _bThomson, _c2003. |
||
| 300 |
_a370 p. ; _bgráfs. ; _c24 cm. |
||
| 504 | _aBibliografía: p. 359-362. | ||
| 650 | 7 |
_2unescot _92411 _aMARKETING |
|
| 650 | 7 |
_2unescot _93027 _aESTUDIO DE MERCADO |
|
| 650 | 7 |
_2unescot _9101 _aMERCADO |
|
| 650 | 7 |
_2unescot _9257 _aCOMERCIO |
|
| 942 | _cLIBRO | ||
| 999 |
_c17531 _d17532 |
||